A clear goal before advertising and content

Marketing, business consulting and content creation

Advertising and marketing, market research and opinion polls, business consulting, audiovisual production and event management.

Book a service

Category: Marketing and business consulting
Format: Working arrangements by agreement
Start: Start date by agreement
Price: Price on request

Description

Problem

Activities are underway, but the reasoning is unclear

Commissioning advertising or producing a video does not, in itself, answer why your offering should appeal to your target audience. Without a clearly defined goal, audience and message, it is difficult to choose channels and assess whether an activity is worth continuing.

Solution

Connect research, decisions and delivery

Start with the question you need answered. Use relevant information to refine your offering and message, and only then choose the format for your advertising, content or event. This way, every piece of work you commission can be linked to a specific goal and a basis for evaluation.

What do you want your marketing to achieve: introduce your offering, explain the value of a service or support a purchase decision? The answer shapes your message, channels and content. It makes sense to plan advertising, business consulting and content creation together so that every activity serves the same goal.

Market and opinion research help clarify who you are speaking to and which questions you need answered. Business consulting connects these insights with your offering, sales approach and priorities for action. It is important to distinguish assumptions from information you can base decisions on.

Audiovisual production and event planning shape your message; video, audio or audience meetings need a thoughtful structure. Plan what people should understand, feel or do next, with scope and deliverables agreed to suit your goals.

Programme

Clarifying the goal and brief

We define the business question you want to address, who the activities should target and which constraints to consider when planning. Based on this, we agree on the scope of work and expected deliverables.
Market and opinion research

We refine the research questions and choose a suitable approach, such as analysing existing information, conducting interviews or running a survey. When collecting personal data, the basis for processing it and how participants will be informed also need to be considered.
Business choices and marketing plan

We connect your target audience's needs with your offering. We define the key messages, the role of each channel and the sequence of activities, taking the available budget and resources into account.
Creating advertising and audiovisual content

We plan content suited to the agreed channels, from advertising copy to video or audio. Before production, we clarify the content structure, formats, approval process and usage rights.
Event planning and organisation

We align the event's purpose with its programme, participant communications and organisational needs. We agree on responsibilities, technical requirements, and whether and how the event will be recorded.
Feedback and next steps

We review the information gathered about the activities against the agreed goals. We distinguish conclusions from open questions and define what to continue, change or investigate further.

Who it’s for

For businesses refining their offering

A good fit if you want to define your target audience, the value of your offering and your business priorities more clearly before investing in marketing.
For businesses that need a well-planned campaign

A good fit if your advertising, messaging and content production need a shared plan, rather than separately commissioned materials with no clear connection.
For organisations preparing public communications

A good fit if you are planning an opinion survey, an introductory video or an event and need help bringing its purpose, content and organisation together.

Frequently asked questions

Can I book just one service?: Yes, you can enquire about research, business consulting, advertising, audiovisual content or event organisation as a standalone service. The exact scope of work and the information needed are agreed before work begins.
What should I include in my first enquiry?: Describe your offering, target audience and the question you want to address. If possible, include existing materials, desired deliverables and budget limits. If the brief is not yet clear, describe the situation in your own words.
How do I choose between market research and opinion research?: Market research focuses on areas such as demand, competition or purchasing behaviour. Opinion research explores people's attitudes and preferences. The choice depends on the decision you want to make using the findings.
Can audiovisual content be used across different channels?: It is worth planning for this before production begins. A website, social media, advertising and an event screen may each require different lengths, aspect ratios or subtitles. The required versions and usage rights should be agreed in the brief.
What determines the price of a service?: The price depends on the scope of work, the research method, the formats of the materials to be created, and the organisational requirements of the production or event. The quote is based on a clearly defined brief.